Jenn Parsneau

WHAT PEOPLE SAY

"As Creative Director, Jennifer Parsneau managed our print and interactive media. She has a proven ability to lead virtual teams. Together we maintained productive client relationships across the world."

Mardi Parker, CIO, La Crosse Technology

"Jennifer Parsneau's creative spark helped us build our brands & secure positions at retailers across the US & Canada..."

Allan McCormick President, La Crosse Technology

"THANK YOU for building GreenLaCrosse.com! The Earth Fair wouldn't be the success it is without the amazing amount of time and talent you put into the website, etc.!"

Vicki Miller, CPS Board, La Crosse Earth Fair Co-Chair, V.P. of Hillview Urban Ag. Center

"With gratitude for all of what you do to make Wisconsin a better place."

Barbara Lawton, 43rd Lieutenant Governor of Wisconsin

"We took some time to reflect on the people who have been instrumental in helping University Relations. We are delighted to acknowledge your contribution... to the University of Wisconsin System."

Linda Weimer, Vice President, University Relations, University of Wisconsin System

What Matters

 

Work without ego

Lead with humility and purpose.
Have fun. Be professional without being too serious.
Listen, engage, be humble and be heard.
Embrace a lifelong learning philosophy.

 

Process

Smart designs are driven by data and A/B testing.
Balance process with continuous improvement.
Implement technology to streamline workflow and foster collaboration.
Make a plan, but welcome change and find opportunity.
Respect the budget with the goal to do more with less.

 

Content and Communication

Embrace a human-centered design approach for engaging content that converts.
Set quality standards to uphold brand guidelines and educate stakeholders.
Encourage feedback for continuous growth and improvement.

 

Cultivate Strong Teams

Success requires many things, but most of all it's about a quality team.
Genuine trust built on collaboration, feedback and support is essential.
Foster the unique strengths of every individual for best-in-class results.

Showcase

 

Engaging design, informed strategy and UX engineering convert content into profit:
Salesforce Marketing Cloud Email, Websites, Facebook, Intstagram, YouTube, Amazon Vendor Central and other Retailer Sites


Content Creator for
Amazon Enhanced Content Lead, E-commerce, Site Design, Email, Social, and Motion Graphics

 

3D Virtual Photography

 

Hand-drawn Motion Graphics

Experience

 

Senior Interactive Designer

Organic Valley

6 years

 

Creative Director

La Crosse Technology

12 years

 

Art Director

Department of Defense

1 year

 

Education

 

Bachelor of Science, Business - Marketing

 

Tools

 

Adobe Creative Suite
Salesforce Marketing Cloud
Google Drive
Microsoft Office
Asana, Basecamp, Jira
Widen
Salsify
Sharefile
Slack, Teams, Zoom